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Discover what makes Strategy & Middle East special and exciting. Our people work carefully with customers on their hardest obstacles and build lifelong relationships along the way.
Our reach is worldwide, but our home is the Middle East. As the longest-serving management consulting business, we have a proud history in the area developed on a 100-year legacy.
Discover how Strategy & can assist your service change today and develop your ideal tomorrow. Industry Service Consulting and Provider Business size 501-1,000 employees Headquarters Middle East, - Type Privately Held Founded 1914 Specializeds agriculture and food, air travel, building, customer markets, energy, resources and sustainability, financial services, federal government and public sector, health industries, media and home entertainment, movement, property, technology, telecommunications, travel and tourism, maritime, aerospace, space and defence, and multisector financial investment.
Remote work has moved from novelty to requirement. What started as an emergency action throughout the pandemic is now embedded in how international enterprises recruit, retain, and secure talent. For Middle East-based businesses, especially those running in an environment of heightened geopolitical unpredictability, the ability to decouple work from a repaired place is no longer simply an HR perk; it's a core resilience method.
Some Middle Eastern groups have actually reacted to current conflicts by relocating whole teams to Asia, with preliminary short-term moves becoming long-term for some staff members, who now think twice to return and consider moving in other places. This new patternrapid group movings, followed by individual onward movesis testing tax and regulatory structures that were never created for it.
Tax treaties, social security coordination rules and corporate tax ideas such as irreversible establishment were developed around that paradigm. Middle Eastern multinational enterprises are now handling something very different: Teams moved at short notice from the Gulf to Asia or Europe "for a number of months"Individuals who then pick to remain on or relocate once again, frequently without a formal assignmentCore functions such as finance, IT, trading, and danger unexpectedly being carried out outside the area, in some cases without a clear proof.
Existing rules typically presume cross-border work is intentional and handled, however that's increasingly not the case. The current experience of Middle Eastheadquartered groups shows the problem in very useful terms and exposes the limitations of the existing OECD Design Tax Convention structure. In reaction to the local instability and armed dispute, some organizations moved a large portion of their labor force to "safe harbor" countries in Asia or Europe, typically under informal internal guidance rather than formal assignment letters.
Stop Using Outdated Talent Retention Techniques in DubaiWith unpredictability on the ground, momentary work plans were extended. Some staff members selected not to return and checked out moving to other centers or employers without clear timelines or tax planning. Business tax and movement groups need to then retroactively examine tax house modifications, possible long-term facility development under local rules, income sourcing throughout jurisdictions, and appropriate social security systems.
Core choice making or earnings creating activities carried out from a host nation can support a long-term facility claim by local tax authorities, particularly where whole functions have been transferred. The MTC Commentary, while clarifying when a home workplace or remote working arrangement might make up an irreversible establishment, still leaves significant judgment calls where "short-term" relocations end up being semi permanent.
Innovative Outsourcing Structures for the 2026 Middle East MarketEmployees who prepared quick stays might unintentionally meet residency guidelines abroad, risking double house and complex treaty tiebreaker tests. The MTC Commentary offers guidance, however applying "center of essential interests" during emergency situation relocations stays uncertain. Bonuses, rewards, and equity earned throughout movings often require allotment throughout countries, with payroll and reporting duties in each.
Regional or cross-border transfers can leave staff members in between systems when pension and advantages do not match their work pattern. In AsiaPacific and the Middle East, decisions typically depend on particular situations rather than the official assistance, with little uniformity.
From a policy point of view, Middle Eastexposed multinationals significantly must have: Clearer guardrails for remote and moved teamsincluding specific "low threat" activities that won't, on their own, develop a taxable existence, and practical examples in the MTC Commentary that show emergency movings instead of just planned remote work. More effective home tie breakers for employees who spend extended periods in several countries due to security or geopolitical concerns, instead of career-driven moves.
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